PRODUCT MANAGEMENT | CONTENT DEVELOPMENT
Passionate Digital Product strategist with 20+ years of success delivering unmatched interactive experiences, blending video production, technology, and digital strategies to plan and execute an end-to-end product vision.
CAREER EXPERIENCE & IMPACT
Epic Reach, Senior Producer
As a strategic leader, I develop and implement brand and content strategies focused on innovative digital experiences for global brands. I oversee the product roadmap, manage budgets, and coordinate with third-party vendors to ensure our projects align with our vision and deliver exceptional results. Accounts include Deere & Company, Johnson & Johnson, Disney, and Microsoft.
Magic Leap, Senior Producer, Digital
Created and implemented branding and go-to-market strategies to enhance product awareness and market penetration.
Eyecandylab, Consultant, Digital Media Strategy and Production
Worked closely with content partners in media, education, e-commerce, and telecommunications, developing strategies to transform story concepts into unique Augmented Reality and interactive TV streaming experiences
Wondros, Senior Product Manager
Spearheaded the development of multi-platform strategies for clients spanning various sectors, including health care, philanthropy, public policy, and the arts.
Senior Manager, Digital Product Strategy, Disney Channel
As the Product Owner for the Disney Channel app, DisneyNOW, I oversaw digital product design, UI/UX development, and content production pipelines. I developed over 20 COPPA-compliant HTML5 and Unity games, significantly enhancing user engagement. Additionally, I spearheaded the strategy and development of second screen, AR, and immersive digital experiences, including a virtual rewards program that boosted guest loyalty by awarding virtual tokens for app interactions.
Director/Senior Manager, Digital Media Strategy & Brand Management, Disney Interactive
Led the development of innovative digital strategic plans in collaboration with teams across multiple lines of business. On Disney.com, I transformed guest experiences by introducing exclusive animations, digital toys, and captivating short-form live-action content. Additionally, I facilitated the migration to a new CMS and restructured RadioDisney.com, Disneychannel.com, and DisneyXD.com, incorporating more than 15 unique TV show sites.
Manager, Web Operations, ABC7 Los Angeles
Defined product roadmaps and orchestrated the relaunch of ABC7.com, introducing tailored content for the first time and enabling live on-air streaming. By expanding the digital team, enhancing capabilities, and fostering integration Page 2 of 3 with the newsroom and 8 affiliate channels, I ensured seamless coordination of digital production, guaranteeing daily coverage of local, national, and international news stories and features.
Senior Producer, MTV News
Implemented a collaborative programming strategy and oversaw news production for five distinct digital properties: MTVNews.com, Movies at MTV.com, MTV2.com, MTVu.com, and VH1News.com. Contributing to MTV's evolution from a TV-centric network to a digital-first platform, I played a pivotal role in positioning MTV News as a trusted source for both hard news and entertainment content.
Producer, CBS News
Streamlined the publication process for both deadline and feature stories, introducing a more efficient schedule that empowered our small team to cover news conferences and conduct athlete interviews while ensuring timely nightly game updates. Additionally, I collaborated closely with CBS Sportsline to enhance CBSNews.com's coverage of major sporting events.